BloomNation：和鲜花商一起赚钱

zaiwangshangdinghuakenenghuibianchengyichangjusangdejingli：nihualebuxiaodeyibiqian，quezhishoudaoyishugenniyuxiangzhongwanquanbutongdehuashu。

qiantouziyinxingjiafarbod shorakajuedezheilingtahenbushuang。tongshitayekandao，zicongwangluosonghuafuwuxingqihou，zijiayidehuadianjiuzaoyulekeliulianghexiaoshouliangdedafushuaijian。

shorakaxiangxin，huahuichanyebiangedeshijiyijingchengshu。yincizai2011nian，talianxilehaoyoudavid daneshgar——yiweixunqiushangjidezhiyepukewanjia，haiyougregg weisstein——yimingshangkeshuoshi，sanrenyiqijinxingkexingxingyanjiu。

shorakashuo：“meijiahuadiandouzaoshouletongyangdecuozhe。”zhuyaodewangshangxianhuajingjishangfenzouletaidafene，huadianlirunzhixianxiajiang，biranjiuhuicaijianguyuanjingjianyuanliao，jieguogukegengbumaizhangle。shorakahetadexiaohuobanmenjuedezijinengzuodegenghao，erqietamenhaiyoucongpukedasaishangyingqude3wanmeiyuanzijinzhichi。yushizheigeyousange30duosuidenanrenzuchengdechuchuangtuanduishelilebloomnationdeyuanxing，yigeweibendisheji、rengongsongdadechuangyihuahuikaipidejiaoyishichang。

quanmeidehuadiankaishizhengzhuangdaifa。erzaichoujidao165wanmeiyuanzhongzijijinzhihou，shorakahetadetuanduizaishougongyipindianshangetsyshangwanshanletamendexianhuajihua。daole2012nianmo，bloomnationdewangzhankaizhang，you500jiahuadianruzhu。

shizhijinri，zaibloomnationxianhuajiaoyipingtaishang，3000jiameiguohuadianmeitianweikehutigong4.5wanshushougongzhizuochuangyihuashudedangtiansongdayewu，yewuliangyimeiyue15%~30%desudupingwenzengzhang。2014nian10yue，zheijiazongbuweiyuluoshanjidechuchuanggongsichoujidaole555wanmeiyuandediyilunsimurongzi，zhuyaotouzizheshiweiyujiujinshandesimujijinzibenjituana capital，qitatouzirenbaokuofengtougongsiandreessen horowitz(andesenhuoluoweicijijin)、spark capital(xinghuoziben)、chicago ventures(zhijiagefengtou)hemucker capital。

a capitaldechuangshirenjianputonghehuorenronny conwayshuo：“tamenzhuizhudeshiyigeshijichengshumianlinjietideshichang，erqieshigeqianjingguangkuodedashichang。meiguoxianqiehuachanyenianchanzhiyoushushiyimeiyuan。”

bloomnationchouquruzhuhuadianwangluojiaoyixiaoshouede10%，shorakaxiangxinzheiyuanyuandiyu1-800-flowers.comheqitaxianhuawangzhandechouchengbili。“womenbatadangzuoweixiaogongsifuwudebendishangyepingtai。tongguopingtai，tamenkeyijiangzijideshengyiguanlidegengyouxiaolv，dafuxuejianpeisonghuashudejiage。”

weibaozhengshangpinzhiliang，ruzhuhuadianbunengzaiwangzhanshangshiyongtupianku，bloomnationhuiyongruanjianjiancehuadiandetupianyibaozhengqiyuanchuangxing。bingqie，zaihuashupeisongqianjifenzhong，kehuhaihuishoudao“bloomkuaizhao”——tamengoumaideshougonghuashudezhaopian。gaiwangzhandetesehaibaokuogukekeyiduihuadianjinxingpinglun。

zicongmujidao555wanmeiyuanzhihou，shorakabianweibloomnationpinqinglegongchengshi、shichangyingxiaoyuanhekehuzhichiyuangong。zaibloomnationdekuozhangjihuazhong，2015niandierjidu，tamenjiangtuichuyikuaniosheanzhuoshoujiapp;wangzhanyejiangyu2015niandisanjidukaipihunlihehuodongbu，gukekeyizaineierjinxingjiagepingguhuoanpaimianduimiandeyuehui。

gongsizhengzaiweiruzhubloomnationdehuadiankaifayixiliemianfeidexianshangfuwu，qizhongjiubaokuoyitaogonghuadianjianlizishenwangzhandegongju。“yinci，jishinizhijiefangwentamendexianshanghuadianyemian，yenengyongyouyuliulanbloomnationtongyangdetiyan。”shorakajieshidao。tongyangzaikaifaguochengzhongdehaiyouxiaoshoudian、kucunguanli、kehuguanlihefenxigongju。

gongsideyingshoufanganshicongshiyongzheixieruanjiandehuadianneilichouquqiwangshangyingyeede10%dangzuoticheng。

“womenbanghuadianzengjialeyingli。duiwomeneryan，womendegongzuojiushiranghuadiangengzhuanzhuyuchuangzaoxing、shishangxing、shejiganheyouliangdefuwu，zheiyangxiaofeizhejiunengweitamendegongzuochengguoqingdao，chengweibloomnationhuohuadianwangzhandegudingkeyuan。ranhou，womenjiunengfenxiangzhanguole。”