开一个花店要如何了解这个行业

定位———定下花店的面貌

kaihuadianqian，chuleyaodianliangshouzhongdezijin，haiyaohuahendadexinsikaolvhuadiandedingwei。jiaodianxingdedingweiyouliangzhong，yishixuanzedianmianzhuanghuangjingzhi、suoshoushangpinjiagaozhiyou，mianxiangzhonggaoshouruzhejingyingfuwudegaodanghuadian，ershijiawei、huacaidouzaishihuichangjianzhileideputongqinqiedexiaohuadian。zaijueceshiyinggaizhuyideshi，kaigaodanghuadianyouyujiageguanxi，yaodakaishichang、zhanyouwendingdegukequnshixiangduilaishuozuijiannande。yinweizheileihuadiandegukezuitiaoti、zuinanzhengfu，erqiekaizheileihuadianzaixuanzediliweizhihexuanchuanfangmiandouyaoyoujiaoduodezijintouru，tongshi，fuwu、huayishuipinggengshiyaojingdeqituiqiaohekaoyan。dangran，fuchuzongyouhuibao，zheileigaodangshangdianyidandakaijumian，zhengchangyunzuoqilaile，tamendejingyingzhuangkuangjiuyoushizuiwengude，zuinengjingdeqishehuijingjidebodong。

xiangduiyugaodanghuadianxionghoudezijin，zhongxiaohuadianzexuyaowenzhawenda，congxiaozuoqi。tongchangxiaodianjingyingfengxianjiaoda，tongdangcidianmianjianjingzhenggengweijilie。zheishijiuxuyaoyoujiandingdexinnian，jianxinxiaodianyenengdachupinpai。congmenmiantese、huacaizhiliang、huayijifuwushuiping、yewuxiangmudejingxinchouhuadengfangmianrushou，zhubutigao，dadaoyigejiaogaoshuiping。youweishangjiedechenggongrenshicengshuo：“bulunqibugaodi，douyaocongkaidiandiyitianqijiuxiangzhebatabanchengyijiabainianlaodian。”

lingwai，huadiandingweihaiyouyigedaji，jiushibugaobudi，bushangbuxia，qituliangzhejiangu。zheizhongzuofazailiangzhongxiaofeiduixiangneilidounanyidedaorenke，shigehenweixiandejuece。

花店如何与花卉市场抢夺市场份额：

xianzaiquanguogedidouyouxuduohuahuipifashichang。ranerwomensuoweidezheixiehuahuipifashichang，shijishangshipilingtongjiadedamaichang，shihuahuichanyefazhanguochengzhongdeyizhongguoduxiaoshouxingshi。huahuishichangjishihuadiandepifashang，youkaizhanlingshouyewu，zheiduihuadiandechongjihenda。mianduizheiyangdexianzhuang，huadianruguomeiyouzijidetese，yejiubuhuiyouchulu。yinci，zuoweilingshouyedehuadian，yinggaifajuezishendeyoushi，rudiliweizhiyoushi，fuwuyoushiyijishushidegouwuhuanjing，jiaogaodehuayishuiping，yichuangchuzijidepinpai。

neimehuadianzenyangcainengbahuahuituixiaodaoxiaofeizheshouzhongni？worenweihenzhongyaodeyidian，jiushiyaotigaohuadiancongyerenyuandehuayishuiping。tongshi，jingyingzheyaogenjugukedexuqiuhedangdishijiqingkuang，buduantuichenchuxin，zuochuzijidetese。huadianjingyingdechanpin，jueduibunengyouyuhuahuibuxiangguandechanpin，tebieshizaixiajihuahuixiaoshoudanji，gengbunengzheiyangzuo，fouzehuadiandexingxiangbianhuiyiluoqianzhang。

ciwai，huadiandizhidexuanzehenzhongyao，zheizhijieguanxidaohuadiandejingjishouru。ruguoxuanzeyibandiqu，jingyingzhezhiqiuguodequ，huadianjiuhuijingbuqishichangdekaoyan。kaihuadianxuanzedediduan，yidingyaojiaotongfangbian，bingnengtingfangcheliang，yibianxiyingengduoderen。dianpudemianjiyeyaogenjuyewuliangdedaxiao，zhubuyouxiaodaoda。huadiandezhengtixingxiangyeburonghushi。conghuacai、qimindaodiantangdezhuangshi，douyaozuodaoziranqingxin、gaoyabiezhi，chuchuanglimeitiandouyaoyouxiyinrendexinzuopin，ruguozaijiashangdengguangchuli，jiuhuishoudaoyixiangbudaodexiaoguo。

huadianyingyeshijianyaozhang，ranggukegandaozaizheigehuadiangouhuahenfangbian。shanghaixinyihuaxingdeyingyeshijianshizao8diandaowan9dian，jutongji，meitianwan6diandao9dian，zheigeshijianduandeyingyeezhanquantianyingyeedesifenzhiyi，yinweiwanshangshinianqingrenzuihuoyuedeshijian。ciwai，huadianzaijingyinghuahuipinzhongshangyeyaoyoutese，changguipinzhongyaotiantianyou，teshupinzhongyaojingchangyou，bingjingchangbianhuanchahuazuopindekuanshi。zongzhi，buduanchuangxin，yinggaishiyigehuadiandezuoyouming。

经营管理创新是创造利润的核心：

zhongshitesejingyingheshichangyingxiaohuadianyeshiyigebijiaorongyijinrudexingye，suoyigengyaoshifenzhongshitesejingying。dutededianmianshejihedianneibuzhi；pinzhongqiquandeguoneiwaihuacai、yecai；yuzhongbutongdehuayifengge，kaifadagongsidexiaofeiqianli，zuotamendegongguanmishu，weiqigezhongyongtudehuahuixiaofeitigongyitiaolongfuwu；zhongshijierijingyingyijigezhongxingshidefuwu。huadianzhuangshiyaoyouchuangxindegousi，dutedebuju，xuanranhuali、gaoya、chongmanmeilideyishufenwei，jirenyigaopinzhidewenhuaxiangshou。kuodayewufanwei，rudianhuayuyuesonghua，shangmensonghuafuwu，jitishengridequanniansonghua、xianhuazubai、wudianpuhuadian、wangshanghuadianjixianhuasudiyewudengdeng，wuchubuxuxiagongfu。

21shiji，jiangchengweihulianwangdeshidai，gexinggeyeyoushizhishizhengfenfenbamuguangtouzhudaozheiyixindelingyu。huadianjingyingzheyebufangcanyudianzishangwu，dianzishangwuxunjie、zhunquedetedian，shiyongyuhuahuijiaoyi，kaibanwangshanghuadian，zaiwangshangjianyigexunidehuadian，jiaqiangjingzhengli。huadianyekeshipinpailianxiao，wudianpuhuadian、tongxiaohuadiandengduozhongxingshi。

花店如何开发客户市场：

haodefuwuduihuadianjingyingzhiguanzhongyao，ersuizhehuadianyejinnianlaidexunsufazhan，womenfaxianzheige“hao”yijingbujinjinyiweizhereqinghezhoudao，tabiandegengjucaozuoxing，nengdailaigengdadexiaoyi，chengweihuadianjingyingcelvezhongyuelaiyuezhongyaodeyihuan。benkancongxianzaiqiluxukanchudejipianwenzhang，jinfanyingjigechenggongfuwudecemian。tongshiwomenrechenghuanyingyouxiangguanjingyandehuadianrenshiyongyuetougao，gongshangfuwudaji。

laolaodi“zhua”zhumeiyiweimaihuadekehu，bingqietongguotamenkaifachugengweiguangkuodekehushichang，zheishisuoyouhuadianyezhedeyuanwang。neimegairuhejuticaozuoni？xianggangdehuangkeyixiaojieshuochulexiangganghuadianyedezuofa，yidinghuijiniyixieqifa。 zaixianggang，yixieyouxinjidehuadianhuirangmeiyiweikehudoutianxieyifenbiaoge，neirongbaokuobenrendizhi、dianhua、shengri、jiarendeshengri、maihuamude、songhuaduixiangqingkuang，shenzhizheicimaihuadejiaqiandengzhuduowenti。biexiaokanzheifencailiao，talimianyunhanzhewuxianshangji。huadianrihouhuizaifengnianguojiehekehuguoshengrishi，jiqukapianhexianhua，gentajianliqiyizhongyouhaoguanxi。zheiyang，yifangmiankehuzaixuyaomaihuashi，haihuidiyigexiangdaozheijiahuadian；lingyifangmian，dangkehudejiarenyaoguoshengri，huoqitaxuyaohuahuixiaofeiderizijijiangdaolaishi，huadianjiukeyiyipengyoudeshenfen，dadianhuaqutixing：youyaomaihuale。genjukehushangyicidexiaofeishuiping，zaititiedixiangtatuijiantongyanghuoshaogaoyidianjiaweidehuayizuopin。zheiyangyizhibaochixiaqu，jiangzhujianpeiyangqikehuduihuahuidexiaofeixiguan，yicixiaofeihenyoukenengjiubeiyanxuchengzhongshenxiaofei。

kankankehusonghuadeduixianghemude，jiuyoukenengfaxianhuadiandexinkehu。birukehusonghuajizijideshangyehuoban，huadiankeyizhijiewenyiwenduifang：shifouxuyaohuili？ruguokehusonghuajipengyou，shiqingzhutamenjiehunhaishishengxiaohai？daomingniandejiehunyizhounianjinianri，huozhehaizimanyue、shengri，pengyoufufushifouyexuyaomaihua？leisiwenti，huadiandouhuiyongxin，dangbaqianzaikehubianweixianshikehuhou，gengduodeshangjiyouhuisuizhierlai。

yaoshuomingdeshi，zheixieyewushunlizhankaihaixuyaohaodechanpinxinyuhegaojiqiaodejiaoliu。huangxiaojieqiangdiao，huadianyaojiangqiuxinyu，kehudedaodediyicifuwujinshanjinmei，yihoudefuwucaiyoukenengbeijieshou。lingwai，congrangkehutianbiaogekaishi，daohoulaiyonggezhongxingshibuduanqu“darao”tamen，douyaozhangwoyidingjiqiao。ruokehujindianmaihualaiqucongcong，zenmerangtatianbiaoni？“liuxiamingpianhuozhelianxifangshi，yihouzaijibiaoge，tongshi，yidingyaofuyifenxiaoliwu！”huangxiaojieshuo，“kehumaihuahou，jishidadianhuaxunwenshifoumanyi。kenengdehua，liaoliaojiachang，zaibuduandijiquzhufuhewenhoukapian，dangtazhujianduihuadianshuxihou，xiangtatuijianchanpin，jiuhenrongyibeijieshoule。zheifangmiangongzuoyeshixiangdangxizhide。”

yidanyigewendingkeguandekehuqunxingchengyihou，huadiandegongzuojiuhaozuole：danjizhunbeichanpinjieshao，tiqianjifajikehu，yiyouhuidejiagerangtamenyudinghuahui，zheiyang，yifangmiandangwangjilailinshi，huadianzaijinhuo、renshoufenpeifangmiandoujianggengyoujihuahekexue，lingyifangmianyeduoshaocujinledanjidexiaofei。jushuo，xianggangyigexiaohuadianzaidanjiyueyinglijiwanyuanshibuchengwentide。huangxiaojieshuo：“huahuixiaofeihenduoshihoushipeiyudejieguo。”queshi，dakaisilu，kaifakehushichang，youxiaoyindaoxiaofei，huadianjiangnenggoudadaolixiangdejingyingzhuangtai。