如何经营管理好一家花店?

a.有独特的经营理念

huadiandingwei，chuangpinpaihuadian。 jingyinghuadianbenzheyichengweiben，fuwuzhishangdejingyingyuanze，zhenchengfuwuyuxiaofeizhe。shulijingzhengyishi、shichangyishi、jiangxinyu、jiangpinpai。 jingyinghuadianyaoxuehuizuoren，renshengzaishi，zuorenshidiyiweide，gaojingyinghuodong，gengyaozhongshizuoren。

zhuyihuadiandingwei，conghuadianxuanzhi 、quming、yingyeshijian、shangbiaozhuce，huadiancixitonghezuzhijigou（huayishejibu、yewukaituobu、huijibu、yunshubu）douyaoyouliyuchuangjianmingpaihuadian，daxiangpinpai，zhanshihuadianxingxiang。

b.重视顾客心理分析

gukeshanghuadiangouhua，huadianyuangongyaofenxigukexinli。 ①congnianling、zhezhuang、jiaotonggongju；②xiaofeizhexintai，lianse、xinuxiguanaihao。 xiaofeizhewangwanghuaizhejiebeihebuxinrenxinli，yaonulixiaochuzheixieqingkuang。 ③tongshiyaofenxixiaofeitedianheyongtu，yaoguanchagukezaihuaqiandetaidushang，zheiyurenshoujiaoyuchengdu、jiaoyangchengdu、shenghuofangshijixiaofeiguannianyouguan，jieshaoxianhuashi，xianwenyongtuzaixuanshiyang（huashuhuohualan，huashulangman，hualanzhuangzhong），zaixuanhuacaijinxinghuayichuangzuo，zuihoubiaochuyigeshidangdejiage。

c.重视特色经营和市场营销

huadianyaoshifenzhongshitesejingying，dutededianmianshejihedianneijiatingshibuzhi（yongfangzhenhua、xianhuazhuangshihuadiankongjian）pinzhongqiquandeguoneiwaihuacai、yecai；yuzhongbutongdehuayifengge。 zhongshijierijingyingyijigezhongxingshidefuwu。 ruhuadianzhuangshiyaoyouchuangxindegousi，dutedebuju，gaoya、chongmanmeilideyishufenwei，jirenyigaopinzhidewenhuaxiangshou。 shedianhuadingyuesonghua，shangmenchahuafuwu，jitishengriquanniansonghua、xianhuazubai、wangshanghuadiandeng。

jingyingzhebujinyaojingyinghuadian，gengyaojingyingshichang，yaoyishuchuangxin、guanlichuangxin、fuwuchuangxin。 jierijingchangzaihuadianjingyingzhongzhanzhehendabizhong，yaotiqianxuanchuan（rudianqianguahongdibaizihengfu），fenxishichangxuqiu，beihaohuoyuan ,zuzhishulianhuayiyuangonghesonghuarenyuan,shidangjinxingshichangyingxiao(rudianmianguanggao、meitiguanggao，chunjieqianxianggedadanweichuanzhen、dianziyoujiandeng），zhongshiqingrenjie、shengdanjie、muqinjie、jiaoshijie、chunjiedenglaojieri，tongshikaifaqixiqingrenjie、mishujie、hushijie、fuqinjie、biyejie、qixiqingrenjie、jizhejie、nanrenjiedengyouqianlidejieri。

21shiji，jiangchengweihulianwangdeniandai，gexinggeyeyoushizhishizhengfenfenbamuguangtouzhudaozheiyixinxinglingyu。 huadianjingyingzhebufangcanyudianzishangwu，qitedianshiyongyuhuahuijiaoyi，jiaqiangjingzhengli。 huadianyekeyijinxingpinpailianxiaotongxiaohuadiandengduozhongxingshi。

d.重视员工素质培养和管理工作

yaozhidinghuadianguanlizhidu，yongzhiduquguifanyuangong，peiyangyuangongdezhurenwengjingshen。 peiyanghuadianzhiyejingliguanlizhe（dianzhang）heyuangonggefuqize。 tongshihuadianyaojingchangjinxinghuayipeixun，tigaoyuangonghuayijishushuiping，tigaoyuangongzhishijiegouhemeixuexiuyang。duodingyueyixiehuayishujiyiji《zhongguohuahuibao》、《yuanlin》、《huahui》、《taiwanhuayi》dengshukan，jishilejiehuahuishishangdongtai，jizaoyuguojihuayiliuxingqushijiegui。

yigehuadianzaiwaibushichangdejingzhengli，qizhongyaoyinsuqujueyuhuadianneibujichuguanlishifoudaowei；erquanmianchuangxinnengli，zeshihuadianfazhandedongliyuanquan。 huadianyaoxuexihaierdedecguanlifa，yaoquanfangweiduimeiren、meijianshi、meiyitianjinxingkongzhiheqingli，zhidingmubiaoxitong、jinxingriqingkongzhierzhidingyouxiaojilijizhi。 haodepinzhongcainengdailaihaodejiage。 zaihuadianneichushougezhonghuayizuopinyidingyaoyouyishuxing，yaowuyousuozhi。 juebunenghongtaijiage，yebunengbianzhijianmai，jiagebixuheli。 fanshizhicidexianhuaheganhua，qingyuanrengqi，juebuchushou。 yaoxuexihaierliangjifuwu，duifuwuyaochuangxin，yaobuduantuozhanfuwuneirong，shulilianghaodegongzhongxingxiang。

dian，gumingsiyishichuanbomeidechangsuo，qishangpinshihua，yinerhuayishihuadiandelinghun。 shouxiancongshihuadianyederenyuan，bixucanjiazhuanyedehuayixuexiaojinxiu，nulitigaohuayishuizhun，cainenggaozhiliangweigukefuwu。

huadianfuwuyaorenzhenduidaiguketousu，yidangukegoumaihuahuishangpinchuxianzhiliangwenti，yidingyaotuoshanchuli，ranggukemanyiweizhi。

huadianyaozhengchuangmingpaitesehuadian，meiweiyuangongyaotongguozijichengshidexinqinlaodong，zhengzuoyouxiuyuangong，nulizuodaonaoling、shouqin、jiaokuai、koucaihao。 wubi“cheng”zidangxian，zuorenyaochengshi，taiduchengken，daikechengken，kaipikeyuan，wenzhushuke，zhengquxinke，jinxinjinzezuohaogexianggongzuo。

congxuanzhishang，yingxuanzejiaotongbianlirenliudadedifang，rushangyezhongxin、gaodangbieshu、gongyu、xieziloufujindeng。 xuanzhizaichengshizhongxinquyulidezhongxinyiyuan。 zaiyiyuandefujinkaihuadianyougehaochu，jiushizaixianhuaxiaofeidanjishi，yiyuanlizhuyuandebinghuanzhequebudan。 zheiyangkezaidanjishizengjiahuadianshouru，baozhubufenkaizhi。

xuanzhiwanchenghoujiushibiaopaisheji、dianmianzhuangxiuhebuzhiwentile。 dianmianzhaopaishejiyingjianjie、mingkuai、 dianmingyijibingfuyouwenhuaneihan。 dianbiaoyaoxingmu，tadeshejiyaoweiyihoufazhanliansuodiandaxiajichu。 dianneidezhuangxiuyaojianjie、secaiyiseqiansediaomingkuaiweizhu，shidangdidongyongdianoushitieyinengtigaohuadiandepinwei。 shangpindechensheyingshaoerjing，miandexiandezaluanwuzhang。 lingwaidianneiyingduoanzhuangshedeng。 yinweishedengkehongtuohuadiandeqifen，meihuazuopin、meihuahuadiandezuoyong。 zheidianfeichangzhongyao。

zaijingyingfanweishang，huadiankedingweizaiyixianhua、penhua、ganhua、gongyijuanhua、huaqi、hunqingfuwuweizhu，genjudangdiqingkuangkeshidangjianyingqitapeitaoshangpinhefuwu，yitigaohuadiandezonghejingjixiaoyi。 ruguojingjishiliyouxian，kecaiquzibenyunyingdefangshiyuhuadianyewuxianglianxidedanweihuogerenhehuojingying。

huadianjingyingshijianlinghuokemanzukehubutongshijianshangdexuyao；huadianzhuangxiukaochanengweixiaofeizhetigonglianghaodegouwuhuanjing，shixiaofeizhexinqinggengjiayukuai；huadianfuwushequ，keshixiaofeizhexiangshougengkuaijiedefuwu。

jingyinghuadianshi，pinzhongyidingyaoqiquan。 xiaofeizhedexuyaodedaomanzubingganjuedaofangbianhou，taxiacijiuhuizailai。 zuoweijingyingzheyaobuduanditigaohuayishuiping，laishiyingriyitigaojianshangshuipingdexiaofeizhe。 huadianzhuyixuexijileizhishihejineng，hetongxingjiaoliu，juzishenjingjiqingkuang，youxuanzexingdicanjiagezhongduanqipeixundexuexi，yixiqutarenzhizhang。 yaobuduanchuangxin，zhuyaotixianzaihuayishejizhongzheiyeshihuadianchuanglifuwupinpai，chuanghuadiantesezhiyuan。

huadiandefuwuguanchuanzaijingyingguochengdeshizhong，tazhijieguanxidaoyouwu“huitouke”，guanxidaoshichangzhanyoulv，womendexiaofeizhedaduoshuzaixiaofeixianhuashibuzhidaohuayu。 suoyihuadianyaoyindaoxiaofei，lingwaiweishiyingshaoshuxiaofeigexinghuadexuyao，shangmenweiqibuzhitingtang，jinxinghuayisheji。 shouhoufuwuzhuyaotixianzaijiaohuixiaofeizheyanghu、baoxianzhishi，jingchangxingdifangwenkehu，zhangwoqixiaofeixinyaoqiu、xindongxiang，xiangyouzubaiyewudekehujishigenghuanxinxianhuadengdeng。

yi、shiyuangongzhizemingque，xinrudiandeyuangongkeyizaizhizeshoucekandaosuoyouxuyaofuzedegongzuoneirong，jingquedaoheshijishenmehuahuanshui，yuangongjieshoudianzhanglingdao，dianzhangduizongjinglifuze。

er、shizouguimoguanli，jijiafendiananshishangbaojinhuodanhexiaoshouliang，youzongdianzhuanrenfuzetongyijinhuo、fenhuo。 meigediandouyouxiangjindexiaoshouquxiantubiao，jilumeigejieduandexianhuaxiaoshoupinzhong、shuliangdengqingkuang，zheiduixiayigexiaoshoujijiedejinhuofangxianghejinxingzhunquedechengbenhesuanfeichangyoubangzhu。

san、shijiyuangongjinshengjihui，budingqidizuzhiquandiandehuayibisai，cujinxuexi，xuanbayouxiu，liuzhurencai。 erqiehuadianchangnianzhaogong，buduanxuangengyouxiudeyuangong，yejidajiayijili。 youlezheizhongbijiaoyanjindegongzuochengshi，huadiandezongjinglijiukeyituochushenlaizaimoudafazhan，bawoshichang。

renyuanxiangduibijiaowending，zheibijiaoliyuhuadiandefazhan。 duiyubucuodedianyuan，songtaqushanghuayiban，feiyongfenliangnianquanbubaoxiao，youhuayihuodongyejinliangrangtaqu。 zheiyang，dianyuanjuedezaigongzuozhongnenggoushangjin，youbentou。 huadianhaiduiyouxiudeyuangongfengsong3%deganguyishijiangli，youlezheixieguanlicuoshi，jiukeyishidedianyuangenlaobanyitiaoxin，gongtongjinlijingyinghuadian。